Osman, the eponymous label from British born designer Osman Yousefzada, made its debut in 2008 at London Fashion Week. Osman’s unique architectural – elegant aesthetic and strong, sculptural designs both flatter and celebrate the woman’s body, qualities which have established the designer as one of London’s most exciting talents. Osman was immersed into this world from a young age, and grew up in his mothers couture dressmaking business, and then went onto study at Central St Martins.


2008 saw Osman nominated for the annual Designs of the Year award at the Design Museum. Also In 2008 OSMAN was awarded the prestigious BFC NEWGEN award sponsored by TOPSHOP for three consecutive seasons. Osman was shortlisted for the BFC/Vogue Designer Fashion Fund in 2011, 2013, 2015.

Osman produces an annual collaborative journal, The Collective – a cross-disciplinary publication in which Osman draws on his own circle of fellow artists, writers and other creatives.

Osman is sold internationally, at some of the most exclusive retailers worldwide, including Browns, Galleries Lafayette, Selfridges,, and selected Harvey Nichols globally.