Our Ethos

At the core of our brand is our commitment to produce responsible and sustainable luxury fashion. While we must acknowledge all our production and consumption may not be completely responsible, Osman Yousefzada is devoted to remedy this starting from our supply chains and the sustainable fabrics we use, to our collaborative efforts to empower the people behind the scenes who are often unnoticed or at times forgotten. It is our mission to maximise our sustainability across all of our processes. And trust us when we say, this is just the beginning of our efforts!

Osman Yousefzada’s commitment to sustainability has always included a human dimension. Our SS21 Capsule Collection and accompanying film, entitled Here to Stay:

Currently the market speaks to profit over values, to social control over social cohesion, and to personal greed over individual responsibility. It pauperises the Third World, causing displacement. The eternal search for cheaper labour, newer markets, raw materials and natural resources, results in trade becoming unfair, whilst the indigenous manufacturing of the Global North slowly becomes bereft. Wealth creation becomes exploitation. Internationalism becomes Globalisation, with “I win and you lose” becoming its mantra. And those at the bottom are feds the scraps from the imperial table.


Luxury should not be at the expense of others or a cost to the planet.
Fashion should be about the creation of human value from Weaver to Wearer
– Osman Yousefzada

To this end, the production of the Capsule Collection is predominantly in Italy and Great Britain, together with some key pieces made by artisanal communities in India and Pakistan, where we will be paying above-market wages, and collaborating with giving back projects, along with developing skill levels to enable empowerment of local crafts.


Skateistan & Osman Yousefzada

In 2014, London based portrait photographer Jessica Fulford-Dobson shone a spotlight on vulnerable Afghan children who had turned to skateboarding. Through the charity Skateistan, established in 2007 by Australian skateboarder Oliver Percovich, these children - primarily girls - had used their skills to return into the education system.

Beyond high school education, Osman Yousefzada looks to support the further education of these children as they grow into adulthood. With a stronger mind for the future, by funding university or vocational pursuits for these young women, he hopes to ensure their future and that of their families.

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